This all starts with a great team
In July 2024, I officially stepped into the role of Product Design Team Lead at Withings, building on the incredible work of Lucas Guarneri and Roshan Zavery. While starting this position, mentored by Edouard Wautier, I had the opportunity to change the purpose of the team, getting closer to Withings strategy and vision.
Now with Claire Lecerf, Victor Coulet and Rayane Hammoud, we work together for better product base on cross device, end to end experience.
Merge business strategy & design vision
Upon becoming design team lead, we restructured to report directly to Eric Carrell, Withings’ founder. This organizational change provided clearer insight into the company’s vision and core objectives. Simultaneously, the CX team under Matthieu Menanteau consolidated all customer-facing functions—CRM, Product, Website, and QA. Together with him and Vincent Brand (Head of App), we developed a revenue-focused strategy to boost DAU and Withings+ subscriptions from 2024 to 2027.
Design Vision, align on the goal to build toward the same horizon.
I continuously update our design vision by gathering the best ideas from team members and ongoing projects, then use it to align both designers and stakeholders. This weekly evolution of our shared visual direction gives everyone a common reference point for reflection and strategic decisions.
